Research data, particularly on a company or a product's market position, consumer preferences,
marketing trends and market branding perceptions are very
important for a company involved in selling goods or services. Surveys are a
crucial component of marketing research and development. Actual field surveys entail humongous amount of time,
money and effort. Thankfully, with the advent of the Internet, online surveys have taken over field surveys.
Paying surveys online answered by target costumers make marketing research easier. Some
companies use their online client database to send out invites to join surveys and they can also subscribe to
random consumer database entries for non-client responses. Mostly, these sites offer product freebies or
discounts to those who responded to their surveys.
For those who want to be paid in cash in exchange for responding to these online marketing surveys, there are a
number of professional online paying survey sites. These are actual companies with expertise in marketing research.
They utilize online surveys for faster and easier access of respondents and demographic analysis (age, gender,
employment level and market group, among others). They pay respondents through Internet-based payment options like
PayPal. Payments range from $1 to $5 per survey completed.
A prospective respondent simply signs up to these sites and fill out forms that will determine
their demographic type. Once they are in the database, invites would be sent to them on a regular basis to join
a particular survey. Payments are low and survey invites may be few and far between, so join as many legitimate
paying survey sites. Their cumulative payments can earn the big bucks you desire.
But before jumping into the paying survey bandwagon, first, analyze the legitimacy of the site. Do they really pay
respondents? Check this out by joining online forums dedicated to work-at-home or freelance online jobs. Many
online freelancers would know the real score about a paying site, and not a few will share their networks of
proven, legitimate online jobs.
Experienced online survey respondents agree not to sign up with fee-based survey sites. This defeats the purpose of
trying to earn some money online, and not the other way around - sites earning from you. The following sites are
top on their lists of excellent paying survey firms: Yahoo! Google, Brand Institute, Synovate, American Consumer
Opinion, Global Test Market and NPD Research.